Destination Management Plan

WHY HAVE A DESTINATION MANAGEMENT PLAN?

Destination development is one of four priority areas the Mornington Peninsula Regional Tourism Board (MPRTB) has identified in its 2012 Strategic Plan to deliver on its vision for the tourism industry. 

The Mornington Peninsula Region Destination Management Plan is the foundation document upon which destination development can occur and presents a blueprint for the future of the Mornington Peninsula region as a visitor destination. The Plan is focussed on presenting how the value of the tourism industry can be grown along with improving key community and environmental values. The Plan serves to communicate with and provide direction to all those involved in managing the destination including local government, Victorian government and industry stakeholders.

Click the links below to view the Plan it its entirety.

INTRODUCTION TO THE PLAN

PLACE, PEOPLE & PERFORMANCE

PRODUCT & PROCESS (PART 1)

PRODUCT & PROCESS (PART 2)

COMMUNICATION, IMPLEMENTATION, MEASUREMENT & REVIEW