Mornington Peninsula Regional Tourism Board

The Mornington Peninsula Regional Tourism Board (MPRTB) is a skills based board that was formed in 2012 to manage the strategic direction of Tourism on the Mornington Peninsula.  It operates within an MOU between the Franston City Council and the Mornington Peninsula Shire Council.




Tracey Cooper - Executive Chair

Tracey Cooper is a senior executive with a background in Tourism, Professional Services, Technology and Venture Capital. For the past 6 years she has worked in both executive and non-executive director roles serving on a number of boards including companies with foreign investment, local government representation and across a range of industries. Tracey has chaired boards and a number of Finance Committees and been an active member on several Risk and Executive Committees. She also has experience with boards that are at start up or where there is significant change required both in board and management composition and has established strong professional, government and community networks.


Tracey Cooper has a B.Com, Master of Management, Master of Business Admin, and Doctor of Business in progress. She is also a graduate of the Australian Institute of Company Directors.


Brian Boote

Brian has more than 40 years’ experience in consumer marketing with a strong focus on strategy development.  In his 10 years with Tourism Australia he held a number of roles ranging from driving consumer marketing in Asia directed to increasing visitation to Australia, to assisting Australian tourism operators in building success in the Asia region.  He is an avid golfer.


Andrea Lucas

Andrea Lucas is a senior manager with broad experience and knowledge across multiple disciplines within the international aviation/tourism industry. She has held executive and non-executive directorships within tourism.


Andrea has a strong focus on best practice governance and corporate compliance and currently works as a business and commercial litigation Lawyer.  Andrea has strong career track record in senior executive roles in the aviation industry. 


Andrea has a Bachelor of Laws (LLB) from Queensland University of Technology.  She is also a graduate of the Australian Institute of Company Directors.


Conleth Roche

Conleth Roche is a career Hotelier with 30 years experience in managing Hotels in Australia, USA and Europe. Conleth has worked for Hilton Hotels, Royal Caribbean Cruise Lines and Steigenberger Hotels in Germany.


Conleth arrived in Australia in 2003 and was appointed General Manager at Peppers Delgany Portsea before moving to Peppers Moonah Links Resort where he was General Manager and Owners Representative for 7 Years.  He has sat on the Board of Business Events Victoria for 4 years and was on the Board of Mornington Peninsula Tourism and Mornington Peninsula Golf Tourism for several years before joining the Mornington Peninsula Regional Tourism Board in 2012. He is also President of the Shared Tables Networking Hospitality Group in Melbourne. He is currently Resort Manager at RACV Cape Schanck Resort. He was instrumental in the establishment of the Mornington Peninsula Conference & Events Bureau and Chairs the Steering Committee for the Bureau. He is passionate about developing the Business events market on the Peninsula. He is married with 3 sons and is a keen Golfer.

Matt McDonald

Matt McDonald is a senior executive with experience in the Tourism, Education, Maritime and Marine industries.   Matt has worked for Melbourne Aquarium and is the current CEO of Searoad Ferries with an operation that spans two of Victoria’s tourism regions.  Matt brings strong strategic management and advocacy skills to the board and is an active participant in the development of the destination and investment attraction activities of the board. 


Matt holds a Bachelor of Science (B.Sc.), Marine Biology and Biological Oceanography, Bachelor of Education (B.Ed.), Biology, Science, Outdoor Education and B.Ed (Honours), Educational Leadership and Administration, General from Monash University.


Greg O’Donoghue

Greg is an energetic and self-motivated leader who has significant senior line management, project management and consulting experience having worked for top tier consulting firms and blue chip companies in Australia, Japan, Africa and the United Kingdom.


Greg has also operated as an entrepreneur for many years having set-up and managed his own successful artisan food business Green Olive at Red Hill.


Greg has a Master of Business Administration (M.B.A.), Logistics, Materials, and Supply Chain Management and a Bachelor of Business, Accounting and Supply Chain from RMIT University.


Felicia Mariani

Felicia Mariani has had a long a successful career in tourism marketing and leadership including being the Director of Marketing at Tourism Victoria.  She is currently the CEO of The Good Foundation and is on several boards.  We are delighted to welcome her and look forward to the benefits we will gain as a region from her obvious intellect and skill. 


Brad Crump

Brad Crump is the CFO of an ASX listed company and along with his wife the owner of the Red Hill Lavender Farm.  Brad's obvious governance and financial skills along with a stellar career in the leadership teams of growth organisations is a large part of the reason we appointed him to the board.