Latest News

TELL US WHAT YOU THINK - PARTNERSHIP SATISFACTION SURVEY

With the end of financial year almost upon us, we would like to gauge your feedback about activities run by Mornington Peninsula Regional Tourism this year; what worked, what did not work, and more importantly your suggestions for improvement. The survey should take 3-5 minutes of your time...

Tuesday, 26 April 2016
Categories: News

VICTORIA'S WINE INDUSTRY RIPE FOR GROWTH

Victoria’s wine industry is set for further growth thanks to the Andrews Labor Government’s launch of the Wine Growth Fund on 29 March 2016.

The Wine Growth Fund aims to develop and sustainably grow the wine industry in Victoria by providing innovative growers, organisations and projects with funding to build both domestic and international markets.

Applications are now open for grants of up to $20,000 for individual organisations and $50,000 for collaborative projects involving more than one organisation to support activities including marketing, exporting, tourism and business development.

Projects that increase wine tourism and cellar door sales, foster export markets and deliver skills and training for business development will be considered favourably.

The Wine Growth Fund is part of the Labor Government’s $1 million election commitment to boost the wine industry, which also includes the Wine Industry Development Strategy and the formation of the Wine Industry Ministerial Advisory Committee.

The first round of grants opened on 29 March 2016 and close on 31 May 2016. Funding is provided on a co-contribution basis of $1 to $1 to the maximum grant amount.

Applications are open to businesses or organisations directly involved in the Victorian wine industry, including the growing, production and marketing of wine, businesses or organisations that act as service providers to the wine industry and groups of individuals, businesses or organisations.

For more detail about eligible projects, funding priorities and how to apply, visitwww.agriculture.vic.gov.au/wine.

Quotes attributable to Minister for Agriculture Jaala Pulford

“Victoria’s premium wine is the envy of the nation – that’s why we’re supporting the industry to ensure the world continues to demand our products. This is about investing in our growers, our industry bodies and the entire supply chain.”

“These grants will help producers, intermediaries and representative bodies to maximise the opportunities available to better market and export some of Australia’s best wine.”

Quotes attributable to Wine Victoria Chair Damien Sheehan 

“Wine Victoria welcomes the Victorian Government’s support of the wine in

Monday, 11 April 2016
Categories: News

AWESOME CUSTOMER SERVICE WINNERS ANNOUNCED

Over summer we asked customers to consider what providing 'Awesome Customer Service' is and to tell us by nominating their favourite business and/or individual.

The judging panel decision was validated last week and we're extremely happy  to announce the winners....

The winner of the Best Customer Service, Business Category is Harmony Bed and Breakfast.
The Winner of the Best Customer Service, Individual Category is Charlie from Red Hill Cheese.

Each of our winners receive $2,000 and their nominators win $500!

Congratulations!!

Tuesday, 22 March 2016
Categories: News

NEW TRADE MARK LAUNCHED FOR MORNINGTON PENINSULA

Locally-grown produce has a brand new identity with the launch of the Mornington Peninsula Produce food provenance brand.

The certified trade mark, developed by Mornington Peninsula Shire and the Food Industry Advisory Body, will help consumers confirm the provenance of fresh produce when purchasing from the farm gate, farmers’ markets and retail outlets. 

Launching the new initiative yesterday at The Briars, Mornington Peninsula Shire Mayor Councillor Graham Pittock said local agribusiness is integral to the region’s economy.

“Around one third of our land is devoted to agricultural production, and the Mornington Peninsula is the second most valuable agricultural region in Victoria, producing at least 15 per cent of the state’s agricultural wealth from less than four per cent of the state’s farmland,” he said.

The aim of the trade mark is to strengthen the identity of the Mornington Peninsula as a quality, fresh and innovative food economy, and it provides consumers with a guarantee of authentic provenance from the Mornington Peninsula with the legal backing of the Australian Consumer and Competition Commission (ACCC).

Steve Marshall, Chair – Food Industry Advisory Body, “The MPP brand is easily identified by its distinctive black and white logo and provides a central focal point for both producers and consumers to rally behind, assured provenance.

“You’ll find the Mornington Peninsula Produce logo on a range of local produce including avocados, artichokes, herbs, heirloom vegetables, potatoes, apples, Asian greens, pears, plums, berries and cherries, as well as goats’ milk, lamb, beef, mussels, chicken, eggs, apple cider and apple juice, olive oil, hydroponic vegetables, truffles and garlic,” he said. 

The Mornington Peninsula Produce website, also launched yesterday, provides a searchable directory of all MPP registered producers and their produce, and is also a useful resource to identify new opportunities for producers.

MPP’s founding members include: Coolart Lamb, Hillock Downs, Peninsula Fresh Seafood, Red Hill Cherry Farm, Main Ridge Dairy, Mornington Peninsula Hydroponics, Peninsula Avocados, Hawkes Vegetables, Harts Farms and Peninsula Fresh Organics.

The Food Industry Advisory Body is a volunteer community/industry advisory and reference group that works with Mornington Peninsula Shire on the implementation of the 2012 Local Food Strategy.

www.mpproduce.com.au

 

Friday, 4 March 2016
Categories: News

NEW APPOINTMENT

Welcome to the new MPRT Operations Director

The Regional Tourism Board is delighted to announce that Angela Cleland has been appointed as the MPRT Operations Director.  Angela will be responsible for overseeing the delivery of MPRT programs to industry including the marketing and membership activities outlined in the prospectus, and the ongoing delivery of activities and projects outlined in the Destination Management Plan.
Thursday, 25 February 2016
Categories: News

PENINSULA PICNIC - DISCOUNTED TICKET OFFER

Normally $78.50, but MPRT Partners can get a 10% discount!

Sunday March 20th  - The Peninsula Picnic at Mornington Race Course  -
The Mornington Peninsula’s most extensive food, wine and music gathering is returning Sunday 20 March 2016 with a bigger line-up, a larger site, and even more great gourmet restaurants, decadent wineries, fresh local produce and quality artisan wares. Normally $78.50, but MPRT Partners can get a 10% discount! Great for your customers - or for yourself!
Categories: NewsEvents

WINE FOOD FARMGATE ON THE BAY - DISCOUNTED TICKET OFFER

Exclusive to MPRT partners. Normally $85pp, but MPRT partners can get a 20% discount! Great for your customers - or for yourself!

7pm Saturday March 5th - Wine Food Farmgate On The Bay hosted by Searoad Ferries  - a twilight cruise along the coastline from Sorrento to Mornington. Normally $85pp, but MPRT partners can get a 20% discount! Great for your customers - or for yourself!
5/03/2016 7:30 PM - 11:00 PM
Categories: NewsEvents

VISIT VICTORIA INTRASTATE CAMPAIGN SET TO LAUNCH FEBRUARY 28

Visit Victoria will this month launch a new intrastate marketing campaign for regional Victoria. Launching on 28 February 2016, the campaign has been developed to counter the long term decline in intrastate travel to regional areas.

In August 2015, the Premier announced an allocation of $3 million to support the intrastate campaign which aims to activate visitation to regional Victoria from the Melbourne market. This is part of a long term strategy to reposition regional Victoria as an easy, short break in nature – where you can indulge your passions – to feel relaxed, enriched and invigorated.

The intrastate campaign strategy has been developed following extensive consumer research and in close collaboration with Regional Tourism Boards (RTBs).

The strategy identifies three key objectives:

·         ‘Make consumers want to go’ – via a multi-faceted, brand campaign to build an emotional connection with regional Victoria.

·         ‘Give consumers information’ – provide consumers with curated content on destinations and experiences, tailored by life-stage.

·         ‘Make it easy for consumer to purchase’ – through activities that assist the consumer to book/purchase.

The campaign will target consumers in driving distance to regional Victorian destinations, it will focus on Melbourne but will also include regional Victoria and towns in bordering states of New South Wales and South Australia. It will target various life-stages including singles/couples without children (SINKS and DINKs), families, older households and retirees.

Tourism Victoria has developed a range of film assets that showcase the diversity of regional Victoria’s natural landscapes. These films aim to build an emotional connection with consumers and will be shown across of range of media channels including social media, digital, television and cinema.

Additional film assets that high light key experiences of food and wine, arts and culture, produce, spa and wellbeing and villages have also been produced and will feature through digital and social media channels,

The campaign website will be housed within the newly re-launched visitvictoria.com and includes the development of new regional pages to directly support the campaign

Public relations and curated content via partnerships with key media publications will extend the campaign messages and provide ways to inform consumers about experiences, key events and attractions.

Cooperative campaigns with key travel and booking partners will help drive conversion and bookings.

Tourism Victoria and Regional Tourism Boards have also developed a dedicated cooperative marketing program that focusses on the development of content in partnership with key media and provides opportunities for the broader industry to participate and leverage the campaign.

To leverage the campaign, operators are encouraged to ensure they have a listing on visitvictoria.com and their regional website and to also have an ‘offer’ on the visitvictoria.com

Monday, 22 February 2016
Categories: News

Do you have an event idea that would work in Frankston?

Applications are now open to receive up to $30,000 in seed funding to host an event in Frankston City in the 2016-2017 financial year, as part of the city’s new Tourism Event Attraction Program.

READ MORE

Tuesday, 16 February 2016
Categories: News

RACV CAPE SCHANCK RESORT UPGRADE WILL CREATE JOBS AND BOOST TOURISM

A major redevelopment of the RACV Cape Schanck Resort is set to create jobs and boost tourism on the Mornington Peninsula.

The Resort will be able to host up to 450 delegates at a time, making it one of Victoria’s premium locations for business events and conferences.

Fantastic news for our region!

CLICK HERE TO READ THE FULL MEDIA RELEASE
Tuesday, 9 February 2016
Categories: News
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