Mornington Peninsula Regional Tourism Board

The Mornington Peninsula Regional Tourism Board (MPRTB) is the peak body for the Visitor Economy in the Mornington Peninsula and Frankston Council areas. MPRT is governed by a skills based board who are responsible for the development and implementation of the Destination Management Plan. Supported by a dedicated team, they actively engage with industry, our important local government partner - Mornington Peninsula Shire Council, and state government partner - Visit Victoria.

For further detail regarding the boards activities contact: Tracey Cooper - Chairman tracey.cooper@mprtb.com


MPRTB - BOARD MEMBERS

Tracey Cooper - Executive Chair

Tracey Cooper is a seasoned company director. As Chairman, she led the establishment of the Mornington Peninsula Regional Tourism board having being appointed after serving for a term on the Murray Regional Tourism Board. She has several non-executive director positions spanning tourism, education and sports. She also holds a position on the Visitor Economy Ministerial Advisory Committee. Her extensive executive experience includes the Tourism, Professional Services, Technology and Venture Capital sectors. Tracey Cooper has a B.Com, Master of Management and Master of Business Administration. She is also a graduate of the Australian Institute of Company Directors.

Andrea Lucas

Andrea Lucas is a senior manager with broad experience and knowledge across multiple disciplines within the international aviation/tourism industry. She has held executive and non-executive directorships within tourism. Andrea has a strong focus on best practice governance and corporate compliance and currently works as a business and commercial litigation Lawyer. Andrea has a strong career track record in senior executive roles in the aviation industry. Andrea has a Bachelor of Laws (LLB) from Queensland University of Technology. She is also a graduate of the Australian Institute of Company Directors.

Conleth Roche

Conleth Roche is a career Hotelier with 30 years experience in managing Hotels in Australia, USA and Europe. Conleth has worked for international hotel and cruise chains before coming to Australia as General Manager at Peppers Delgany Portsea before moving to Peppers Moonah Links Resort where he was General Manager and Owners Representative for 7 Years and Resort Manager at RACV Cape Schanck Resort. He has sat on the Board of Business Events Victoria for 4 years and was on the Board of Mornington Peninsula Tourism and Mornington Peninsula Golf Tourism for several years. He was also President of the Shared Tables Networking Hospitality Group in Melbourne. Currently he is the proud owner of The Dubliner, an authentic Irish pub in Mornington.

 Matt McDonald

Matt McDonald is a senior executive with experience in the Tourism, Education, Maritime and Marine industries. Matt has worked for Melbourne Aquarium and is the current CEO of Searoad Ferries with an operation that spans three of Victoria’s tourism regions. Matt brings strong strategic management and advocacy skills to the board and is an active participant in the development of the destination and investment attraction activities. Matt holds a Bachelor of Science, Marine Biology and Biological Oceanography, Biology, Science, Outdoor Education and Bachelor of Education (Honours), Educational Leadership and Administration (General) from Monash University. He was awarded the prestigious Victorian Tourism Award for Young Achievers in 2015.

Greg O’Donoghue

Greg is an energetic and self-motivated leader who has significant senior line management, project management and consulting experience having worked for top tier consulting firms and blue chip companies in Australia, Japan, Africa and the United Kingdom. Greg has operated as an entrepreneur for many years having set-up and managed his own successful artisan food business Green Olive at Red Hill. Greg has a Master of Business Administration, Logistics, Materials, and Supply Chain Management and a Bachelor of Business, Accounting and Supply Chain from RMIT University.

Felicia Mariani

Felicia Mariani has had a long and successful career in tourism marketing and leadership including being the Director of Marketing at Tourism Victoria. She has been the CEO of The Good Foundation  and Jamies Ministry of Food, and is on several boards. Felicia is a visionary leader with a track record of achievement linked to solid strategic planning capabilities, strong communication skills, with an impressive network of partners in both the commercial and government arenas. Her intellect and skill has seen her secure the role as CEO of the Victorian Tourism Industry Council.

Norman Fay
Norman Fay successfully ran his public relations consultancy Media Affairs Australia. Irish-born he grew up in Tasmania and was involved in the Irish Australian Chamber of Commerce since its inception 30 years ago, as a Board Member for 15 years, as President, and is now a Chamber Life Member. His early career includes 15 years in journalism initially in Australia, then Papua New Guinea, Ireland and Britain before returning to Australia working for the ABC, the (then) Sun News Pictorial and as the national news editor of The Australian. He became a media adviser and PR consultant to various authorities in the Victorian and Federal government, high profile events and corporate clients.

Roger Lancia
Roger Lancia is an accomplished hospitality management expert with over 15 years’ experience managing venues and Hotels for the Grossi Group, ACCOR Hotels, Van Haandel Group, Port Phillip Estate, the Lancemore Group. Rogers has had experience in senior leadership roles that include Executive Chef through to General Manger. In 2002 and 2011, Roger was awarded a prestigious ‘Chef’s Hat’ from the Age Good Food Guide as a chef and as an Operations Manager. Currently General Manager at the acclaimed Pt. Leo Estate, Roger is focussed on combing his love of food, wine and art in a truly world class setting. Roger is a proven relationship builder who has forged strong and long lasting relationships with some of Australia’s leading hospitality, tourism, media and business influencers. Roger will bring great energy and imagination to the board with a focus on further driving visitation and dispersal for the region.

Alison French
Alison is the General Manager at Essence Communications and operates as a Lead Consultant in qualitative research and stakeholder engagement programs. Alison brings over 20 years’ experience in market and social research, stakeholder engagement, communications strategy development and implementation to the Board and, as a local, is keen to see a thriving tourism industry for the region. She has worked with Federal, State and Local government, not for profit organisations and commercial businesses to work out ‘what next’ in their business planning or strategic communications. Alison holds a Bachelor of Communications (Specialising in PR), is a member of industry associations AMSRS and IAP2 and has valuable local experience working with the Mornington Peninsula Shire Council and Peninsula Grammar School.

Matt Bebe
Matt Bebe is the co-founder and CEO of Mornington Peninsula Brewery. Since opening in 2010 it has quickly established itself as one of Australia’s top independent breweries, having national and international distribution. Matt has previously been on the Board of the Independent Brewers Association. He is very passionate about the Mornington Peninsula region being where he grew up and lives. Matt brings a strong entrepreneurial mindset and business management to the board. He holds a Bachelor of Science (B.Sc.) and Diploma of
Education (Dip.Ed.) from Monash University 

Brad Crump
Brad Crump is the CFO of an ASX listed company and, along with his wife, the owner of the Red Hill Lavender Farm. Brad’s governance and financial skills along with a stellar career in the leadership teams of growth organisations gives ideal skills for his role on the board.

Updated July 2018