Latest News

Mornington Peninsula Produce Survey

The Mornington Peninsula Produce (MPP) brand was recently launched to assist customers to identify authentically grown/produced Mornington Peninsula produce.  

For planning and improvement purposes MPP would like to know if the business community would be interested in stocking MPP branded products, and consumers towards buying local produce.

This survey should take less than 5 minutes and the results will be collated anonymously.  Data will only ever be used to assist MPP, our farmers and supportive local businesses and for that we greatly appreciate your time and honesty.

Business Supply Survey:

Consumer Survey:
Friday, 5 August 2016
Categories: News

Visitor Economy Strategy To Keep Victoria Number One

Media Release: John Eren, Minister for Tourism & Major Events, State Government of Victoria

26 July 2016

The Andrews Labor Government has launched a strategy to drive its bold plans to grow Victoria’s visitor economy.

Minister for Tourism and Major Events John Eren today spoke at the Victorian Tourism Conference in Bendigo, where he outlined plans to increase visitor spending to $36.5 billion by 2025 and increase employment in the sector to 320,700 jobs.

Victoria’s visitor economy is a key pillar of our prosperity, and the Victorian Visitor Economy Strategy will ensure the sector grows.

It maps out a clear direction for Visit Victoria, the state’s new world-leading entity responsible for ensuring we remain the national leader for tourism and major events, focusing on nine key areas:

  • More private sector investment
  • Building on the potential of regional and rural campaigns
  • Maximising the benefits of events
  • Improved branding and marketing
  • Improved experiences for visitors from Asia
  • Better tourism infrastructure
  • Improved access into and around Victoria
  • A skilled and capable sector
  • More effective coordination

We want more visitors to Victoria – and we want them staying longer. It’s valuable opportunities for businesses big and small.

We’ll focus on facilitating investment and Brand Victoria, which is unifying our message to sell Victoria’s economic strengths, cultural diversity and world class events.

The Labor Government has already provided $38 million for Visit Victoria campaigns, including Wander Victoria, which highlights the magic of regional Victoria to Melburnians. We’ve added $80 million to continue to grow our major events calendar, and established a $20 million Regional Events Fund.

The Strategy is available at

Tuesday, 26 July 2016



The Melbourne International Film Festival (MIFF), runs from 28 July to 14 August, showcasing the best in current cinema from around the world and is the largest platform for Australian cinema. Mornington Peninsula Brewery was proudly chosen to be the Major Beer Partner for MIFF 2016-18. Like MIFF, Mornington beer is for the discerning audience and gathers inspiration from across the globe to create a true craft product. Mornington beer will be available at cinema venues during the festival and throughout the city at many of the Food & Film partner venues. Several Food & Film Partners are offering food and drink specials to ticket holders.


Friday, 22 July 2016
Categories: News


On 10 May 2016, 60 of the Mornington Peninsula Regions 160 Visitor Information Centre volunteers attended a National Volunteer Week Celebration at the Peninsula Community Theatre.

Mornington Peninsula Shire CEO Carl Cowie officially opened the day commending the contribution to our region. Volunteers from the 6 Visitor Information Centres; Mornington Peninsula (Dromana), Frankston, Sorrento, Western Port, Mornington Courthouse and Mornington Community Information Support Centre put in some 30,000 house every year ensuring that some of the 4.7 million visitors are able to navigate our beautiful region effectively and make the most of what is on offer. Following a recognition of service ceremony facilitated by MC Tania Treasure, Mayor Cr Graham Pittock and Mayor Cr James Dooley all attendees enjoyed a delicious thank you lunch and opportunity network.

A huge thank you to all the volunteers who work hard to promote the region and provide a great benefit to our community!

Tuesday, 17 May 2016
Categories: News


The winners of this year’s Mornington Peninsula Shire Best Bites Food Awards were presented with their awards by Mayor Councillor Graham Pittock at the Council Meeting on 9th May.

Blairgowrie Yacht Squadron and Hummingbird Eco Retreat Red Hill were joint winners of the Restaurant of the Year for their excellence in nutrition and healthy eating, tobacco control, waste and recycling, energy and water efficiency and access for all.

Merchant and Maker McCrae and Merricks General Wine Store were joint winners of the Café of the Year, with other category award winners being:

Aged Care:
Winner - Delivered Meals Service Rosebud
Bed and Breakfast:
Winner - Harmony Bed and Breakfast Fingal
School Canteen/Child Care:
Winner – St Josephs Catholic Primary School Crib Point
Winner - Ritchies Mt Eliza
Take Away:
Winner - Palamara Fruits Mt Eliza
Joint winners were Merchant and Maker in McCrae and Mock Orchards in Red Hill.

Foxey’s Hangout in Red Hill was awarded the People’s Choice Award for food businesses that were nominated by local food consumers.

Finalists in each of these categories were judged by an independent panel to determine the award winners.

Best Bites Food Awards is a Mornington Peninsula Shire program that recognises the most outstanding local food businesses in the areas of healthy eating, tobacco control, sustainability and access for all.

Mornington Peninsula Shire Mayor Councillor Graham Pittock said all winners and nominees were truly deserving of recognition.

“The Best Bites winners set great examples within the local food industry by ensuring that our community has access to safe, healthy and sustainable food,” he said.

Ange Barry, CEO of the Stephanie Alexander Kitchen Garden Foundation presented St Josephs Primary School with their award in the Child Care/School Canteen category.

The Best Bites Food Guide – which lists previous award winners and all local food businesses that have received Best Bites certification – is available free from Shire customer service centres, tourism offices and online at

Nominations are now open for the 2017 Best Bites Food Guide and Food Awards. The Shire is encouraging businesses to nominate by the closing date of 15 July, and is also encouraging customers to nominate their favourite food business for a Best Bites Award by emailing

The finalists for the 2017 Best Bites Food Awards will be announced in September 2016.

For more information about the Best Bites food program please call Peter O’Brien, Mornington Peninsula Shire, on: 5950 1865 or email

* Mayor Graham Pittock presenting 'Best Bed & Breakfast Award' to Sharon Richa

Tuesday, 17 May 2016
Categories: News


We are excited to announce that this month we signed on to create a new Drop-In Centre Head Quarters for the industry. Our new residence will be at the Coolstores precinct in Moorooduc. All meetings, advisory groups, industry development, drop-in sessions, leadership forums and board meetings will now take place at this location.
Tuesday, 17 May 2016
Categories: News


With the end of financial year almost upon us, we would like to gauge your feedback about activities run by Mornington Peninsula Regional Tourism this year; what worked, what did not work, and more importantly your suggestions for improvement. The survey should take 3-5 minutes of your time...

Tuesday, 26 April 2016
Categories: News


Victoria’s wine industry is set for further growth thanks to the Andrews Labor Government’s launch of the Wine Growth Fund on 29 March 2016.

The Wine Growth Fund aims to develop and sustainably grow the wine industry in Victoria by providing innovative growers, organisations and projects with funding to build both domestic and international markets.

Applications are now open for grants of up to $20,000 for individual organisations and $50,000 for collaborative projects involving more than one organisation to support activities including marketing, exporting, tourism and business development.

Projects that increase wine tourism and cellar door sales, foster export markets and deliver skills and training for business development will be considered favourably.

The Wine Growth Fund is part of the Labor Government’s $1 million election commitment to boost the wine industry, which also includes the Wine Industry Development Strategy and the formation of the Wine Industry Ministerial Advisory Committee.

The first round of grants opened on 29 March 2016 and close on 31 May 2016. Funding is provided on a co-contribution basis of $1 to $1 to the maximum grant amount.

Applications are open to businesses or organisations directly involved in the Victorian wine industry, including the growing, production and marketing of wine, businesses or organisations that act as service providers to the wine industry and groups of individuals, businesses or organisations.

For more detail about eligible projects, funding priorities and how to apply,

Quotes attributable to Minister for Agriculture Jaala Pulford

“Victoria’s premium wine is the envy of the nation – that’s why we’re supporting the industry to ensure the world continues to demand our products. This is about investing in our growers, our industry bodies and the entire supply chain.”

“These grants will help producers, intermediaries and representative bodies to maximise the opportunities available to better market and export some of Australia’s best wine.”

Quotes attributable to Wine Victoria Chair Damien Sheehan 

“Wine Victoria welcomes the Victorian Government’s support of the wine in

Monday, 11 April 2016
Categories: News


Over summer we asked customers to consider what providing 'Awesome Customer Service' is and to tell us by nominating their favourite business and/or individual.

The judging panel decision was validated last week and we're extremely happy  to announce the winners....

The winner of the Best Customer Service, Business Category is Harmony Bed and Breakfast.
The Winner of the Best Customer Service, Individual Category is Charlie from Red Hill Cheese.

Each of our winners receive $2,000 and their nominators win $500!


Tuesday, 22 March 2016
Categories: News


Locally-grown produce has a brand new identity with the launch of the Mornington Peninsula Produce food provenance brand.

The certified trade mark, developed by Mornington Peninsula Shire and the Food Industry Advisory Body, will help consumers confirm the provenance of fresh produce when purchasing from the farm gate, farmers’ markets and retail outlets. 

Launching the new initiative yesterday at The Briars, Mornington Peninsula Shire Mayor Councillor Graham Pittock said local agribusiness is integral to the region’s economy.

“Around one third of our land is devoted to agricultural production, and the Mornington Peninsula is the second most valuable agricultural region in Victoria, producing at least 15 per cent of the state’s agricultural wealth from less than four per cent of the state’s farmland,” he said.

The aim of the trade mark is to strengthen the identity of the Mornington Peninsula as a quality, fresh and innovative food economy, and it provides consumers with a guarantee of authentic provenance from the Mornington Peninsula with the legal backing of the Australian Consumer and Competition Commission (ACCC).

Steve Marshall, Chair – Food Industry Advisory Body, “The MPP brand is easily identified by its distinctive black and white logo and provides a central focal point for both producers and consumers to rally behind, assured provenance.

“You’ll find the Mornington Peninsula Produce logo on a range of local produce including avocados, artichokes, herbs, heirloom vegetables, potatoes, apples, Asian greens, pears, plums, berries and cherries, as well as goats’ milk, lamb, beef, mussels, chicken, eggs, apple cider and apple juice, olive oil, hydroponic vegetables, truffles and garlic,” he said. 

The Mornington Peninsula Produce website, also launched yesterday, provides a searchable directory of all MPP registered producers and their produce, and is also a useful resource to identify new opportunities for producers.

MPP’s founding members include: Coolart Lamb, Hillock Downs, Peninsula Fresh Seafood, Red Hill Cherry Farm, Main Ridge Dairy, Mornington Peninsula Hydroponics, Peninsula Avocados, Hawkes Vegetables, Harts Farms and Peninsula Fresh Organics.

The Food Industry Advisory Body is a volunteer community/industry advisory and reference group that works with Mornington Peninsula Shire on the implementation of the 2012 Local Food Strategy.


Friday, 4 March 2016
Categories: News