Latest News


Welcome to the new MPRT Operations Director

The Regional Tourism Board is delighted to announce that Angela Cleland has been appointed as the MPRT Operations Director.  Angela will be responsible for overseeing the delivery of MPRT programs to industry including the marketing and membership activities outlined in the prospectus, and the ongoing delivery of activities and projects outlined in the Destination Management Plan.
Thursday, 25 February 2016
Categories: News


Visit Victoria will this month launch a new intrastate marketing campaign for regional Victoria. Launching on 28 February 2016, the campaign has been developed to counter the long term decline in intrastate travel to regional areas.

In August 2015, the Premier announced an allocation of $3 million to support the intrastate campaign which aims to activate visitation to regional Victoria from the Melbourne market. This is part of a long term strategy to reposition regional Victoria as an easy, short break in nature – where you can indulge your passions – to feel relaxed, enriched and invigorated.

The intrastate campaign strategy has been developed following extensive consumer research and in close collaboration with Regional Tourism Boards (RTBs).

The strategy identifies three key objectives:

·         ‘Make consumers want to go’ – via a multi-faceted, brand campaign to build an emotional connection with regional Victoria.

·         ‘Give consumers information’ – provide consumers with curated content on destinations and experiences, tailored by life-stage.

·         ‘Make it easy for consumer to purchase’ – through activities that assist the consumer to book/purchase.

The campaign will target consumers in driving distance to regional Victorian destinations, it will focus on Melbourne but will also include regional Victoria and towns in bordering states of New South Wales and South Australia. It will target various life-stages including singles/couples without children (SINKS and DINKs), families, older households and retirees.

Tourism Victoria has developed a range of film assets that showcase the diversity of regional Victoria’s natural landscapes. These films aim to build an emotional connection with consumers and will be shown across of range of media channels including social media, digital, television and cinema.

Additional film assets that high light key experiences of food and wine, arts and culture, produce, spa and wellbeing and villages have also been produced and will feature through digital and social media channels,

The campaign website will be housed within the newly re-launched and includes the development of new regional pages to directly support the campaign

Public relations and curated content via partnerships with key media publications will extend the campaign messages and provide ways to inform consumers about experiences, key events and attractions.

Cooperative campaigns with key travel and booking partners will help drive conversion and bookings.

Tourism Victoria and Regional Tourism Boards have also developed a dedicated cooperative marketing program that focusses on the development of content in partnership with key media and provides opportunities for the broader industry to participate and leverage the campaign.

To leverage the campaign, operators are encouraged to ensure they have a listing on and their regional website and to also have an ‘offer’ on the

Monday, 22 February 2016
Categories: News

Do you have an event idea that would work in Frankston?

Applications are now open to receive up to $30,000 in seed funding to host an event in Frankston City in the 2016-2017 financial year, as part of the city’s new Tourism Event Attraction Program.


Tuesday, 16 February 2016
Categories: News


A major redevelopment of the RACV Cape Schanck Resort is set to create jobs and boost tourism on the Mornington Peninsula.

The Resort will be able to host up to 450 delegates at a time, making it one of Victoria’s premium locations for business events and conferences.

Fantastic news for our region!

Tuesday, 9 February 2016
Categories: News


The Mornington Peninsula region had great success at the Qantas Australian Tourism Awards ceremony held in Melbourne on Friday 6th of February, with 5 tourism businesses winning top awards.  The event recognises not only the efforts of individual operators but also the collaborative efforts of the tourism industry across Australia.

Of the 28 Victorian finalists in the 2015 National Awards, eight were from the Mornington Peninsula (having won gold in their respective categories at the Victorian Tourism Awards). And of the 10 Gold winners of an Australian Tourism Award from Victoria, 5 were from the Mornington Peninsula!

The Mornington Peninsula Regional Tourism Board has been an active supporter of the awards for a number of years with the region achieving great success. We are immensely proud of all businesses that submitted entries into the Awards. The Awards are a result of year on year improvement for each of the businesses and the process, which includes judge feedback, is a real asset for submitters.
We honour all the 2015 Mornington Peninsula finalists in the Qantas Australian Tourism Awards; Aquabelle Apartments, Harmony Bed & Breakfast, Green Olive at Red Hill, Stillwater at Crittenden, Peninsula Hot Springs, Enchanted Adventure Garden, Searoad Ferries and the Wine Food Farmgate regional marketing campaign. The outstanding results from Friday night were:
Gold: Green Olive at Red Hill - Excellence in Food Tourism
Gold: Stillwater at Crittenden - Tourism Restaurants and Catering Services
Gold: Enchanted Adventure Garden - Adventure Tourism
Gold: Searoad Ferries - Major Tour and Transport Operators
Gold: Wine Food Farmgate - Destination Marketing
Bronze: Aquabelle Apartments - Self Contained Accommodation
Finalist: Harmony Bed & Breakfast - Hosted Accommodation
Finalist: Peninsula Hot Springs – Ecotourism

The Mornington Peninsula Regional Tourism Board is immensely pleased with this outstanding result.  We know it is the talent in the individual businesses, their perseverance in continually building their business and the skill of their submission writing teams that make the magic.  We are pleased to be able to co-ordinate, provide a bit of guidance and where it's about the destination in marketing or visitor services, also lead the way in winning the awards.  It is without a doubt a successful and iconic partnership of which we should all be proud.
Monday, 8 February 2016
Categories: News


The Qantas Australian Tourism Awards which will be held in Melbourne this Friday 5th February. The Australian Tourism Awards are the tourism industry’s premier awards program and most anticipated event, celebrating and recognising excellence in tourism.

The following Mornington Peninsula businesses, having won their respective categories at the RACV Victorian Tourism Awards in November, are now in the running to receive an award this Friday:

·         Aquabelle Apartments - Self Contained Accommodation

·         Harmony Bed & Breakfast - Hosted Accommodation

·         Wine Food Farmgate - Destination Marketing

·         Peninsula Hot Springs – Ecotourism

·         Green Olive at Red Hill - Excellence in Food Tourism

·         Stillwater at Crittenden - Tourism Restaurants and Catering Services

·         Enchanted Adventure Garden - Adventure Tourism

·         Searoad Ferries - Major Tour and Transport Operators

We wish all our Mornington Peninsula businesses all the best in their individual categories!

Tuesday, 2 February 2016
Categories: News


AACC is conducting a survey to determine where a Changing Places facility should be built and the level of need for people with profound disabilities, such as spina bifida, motor neuron disease, multiple sclerosis and persons with acquired brain injury who need assistance in transferring and toileting.

What is Changing Places?
Changing Places toilets are designed for people who cannot use standard accessible toilets. A Changing Place facility must include:
–      An adult sized adjustable changing table
–      A ceiling hoist
–      Sufficient circulation space for up to two assistants

Why do we need it?
The provision of a Changing Places toilet will help to maximise the participation and inclusion of every member of the community to every day activities. Without such an amenity on the Peninsula people with high care needs that require assistance with toileting will continue to experience reduced opportunities in community life. Read more about Changing Places...

Completing the survey is very simple and takes only a minute to do.


 Friday 19 February 2016 will go in the draw to win a $50 Coles Myer gift card. (Note: The closing date has been extended to allow more time for respondents to participate as many may still be in holiday mode in January).

Friday, 22 January 2016
Categories: News



As we all know this is our busiest time of year... Word on the street is that when we are at our busiest, sometimes we are at our worst when it comes to customer service. Summer holidays tend to fray the edges of civility and while we may joke about holiday makers putting themselves 'into neutral' while they're away from home we still need to provide good customer service.

What if providing AWESOME customer service could win you $2,000... cash!
Well it can. All industry partners have been sent a bundle of competition cards... don't leave them sitting on the counter - hand them out! Provide awesome customer service and encourage your guests to nominate you.

This is a great way to incentivise your staff to keep going that extra mile, even if they are at the end of their tether!

Your business could win $2,000 - think of the end of season "staff party"!

An individual could also win $2,000 - think of the end of season day spa therapy/shopping spree/whatever!

Plus the guest who nominates the winning entry wins $500... just for getting awesome customer service and telling us about it.

*If the cards did not arrive at your business, let us know - we'll send you some.
**If you run out of cards, let us know - we'll send you some more.

Friday, 22 January 2016
Categories: News


The new and consumer website launched to the world on Monday 18th January.
With 8.8 million global visitors during 2015, Tourism Victoria's consumer site is a key marketing channel for Melbourne and Victoria, the new site is a significant enhancement on the previous version providing the consumer with a graphically appealing design that presents the same depth of quality content promoting Melbourne and Victoria with less visual clutter, with enhanced navigation and search.
Key elements of the new site design include:

  • Enhanced imagery - larger graphics, updated fonts
  • New grid modules - better visual display of content
  • Simplified navigation - easier linkages through site, carousel modules
  • Regional navigation - contextual navigation content relevant to the region
  • Improved search - simplified search functionality providing improved user experience
  • Responsive design - changes size depending on desktop/tablet view, tablet friendly navigation features
  • Video integration - improved video modules across the site
  • New business listings - improved layout, graphics and focus on conversion links
  • New social media module - focus on instagram content
  • Campaign Integration - the new design factors in requirements to incorporate future campaigns, the new site will integrate the regional campaign content and videos from end of February.
  • Language Variants - All eight foreign language variants have been updated to the new design

Tourism Victoria has advised is that the content and imagery will continue to be reviewed, updated and enhanced as the site matures, with significant editorial work about to commence to integrate the Intrastate Regional campaign assets and content.

Tuesday, 19 January 2016
Categories: News


In a move to provide Victorian businesses and events with more exposure, the and websites are being rebuilt and are moving to a new national website in February 2016.

All existing business and event listings will be migrated to the new national site, which will be operated by the Australian Tourism Data Warehouse (ATDW). All State Tourism Organisations in Australia are moving to this new website.
Tourism Victoria will no longer refer to business and event listings as ‘ listings’, instead these will become ‘ATDW listings’.

  • Sunday, 17 January: and will stop accepting changes to listings.
  • 18-31 January: business and event listings cannot be created or updated. During this time all existing listings will be migrated to the new system.
  • Early February: will be launched.
For events held between 18 January and 7 February make sure you create your event listing before 17 January to ensure your listing is live. Event listings cannot be created between 18 and 31 January.

From February 2016: update your business or event listing at

Please note, Tourism Victoria will continue to operate a Support Desk throughout this transition phase, so if you have any questions please contact them on 1300 306 366 or

Tuesday, 12 January 2016
Categories: News